Some Concept Art I created for the AMG Pro Sense VR project! The main goal of concept art is to convey a visual representation of a design, idea, and/or mood for use in films, video games, or animation before it is put into the final product. In other words, it aims to convey the overall design vision rather than specify everything in exact terms right at the start.
“For the new Mercedes-Benz Stadium, we produced a sensational VR installation that lets visitors experience a high-performance test drive in a Mercedes-AMG through the eyes of Mad Men-superstar, Jon Hamm. The experience combines live-action film and real-time VR to speed people through the Mercedes-Benz Labs before concluding in an epic road race that drives home what AMG means by ‘high-performance’. The experience goes beyond seeing and includes 4D effects that you can feel, hear and even smell. We designed the experience from beats to bytes to bolts, producing content across four monasteries and putting everything together on location in Atlanta.”